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According to the press release, Afeela pre-orders will open in the first half of 2025, sales will open by the end of 2025 and deliveries will start in spring 2026 in North America.
Sony Honda Mobility New Brand AFEELA Announced Prototype Unveiled at CES® 2023
Sony Honda Mobility Inc. (SHM) announced its new brand "AFEELA", and unveiled a prototype as a new type of mobility, at CES® 2023 which opens to the public in Las Vegas, Nevada, USA and online from January 5, 2023 (Thursday) local time.
SHM unveiled a prototype that expresses its vision of creating a new relationship between people and mobility. SHM will develop the production model based on this prototype, and plans to start taking pre-orders in the first half of 2025, commence sales by the end of 2025, and to begin delivery from spring in 2026 in North America.
The design of this prototype aims to create a new value standards for mobility. As we reach an inflection point where the elements of a car is shifting from power and performance to software, networks, and user experiences, we reexamined the individuality and form of vehicle design up until now, and by further refining, we aimed to highlight the essential values and sublimate them into a pure and strong design.